Why we built AgentJeff for Ontario realtors

A solo Ontario realtor closing 30 deals a year is doing two jobs. The first one is the one people see: tours, negotiations, closings. The second one is invisible: FINTRAC ID requests, CMA prep, showings coordination, follow-ups, paperwork, more paperwork. The second job eats 8 to 12 hours a week that the first job paid for.

We talked to fourteen of them before we wrote a line of code. The same word came up every time: drowning.

So we built AgentJeff — a real-estate CRM that does the second job, on WhatsApp, with a 24/7 AI sidekick the realtor talks to like a person.

What AgentJeff actually does

Three things that we built to work together, because they tend to hurt together:

1. Drafts your FINTRAC ID requests on Sunday night

When a deal goes firm, AgentJeff knows. It reads the closing date, sees who’s missing ID, and drafts the request email Sunday at 9 PM. Monday morning you wake up to drafts ready to send — not a Monday-morning fire drill of who needs what by Friday.

2. Pulls a CMA when you ask

You: “Pull a CMA for 142 Birchwood — buyer asked.” AgentJeff: “Pulled. Three comps within 0.5 km, suggested list $1.18M ±3%. Draft is in your CMA inbox.”

That’s it. No filtering MLS in your spare time. No screenshots. No spreadsheets.

3. Coordinates showings without you

When a buyer asks about a listing, AgentJeff books the showing through your calendar, confirms with the listing agent, sends the buyer a confirmation with the address and lockbox code, and adds a reminder 90 minutes before. You see it happen — and you can interrupt at any step.

What makes it Canadian

Three things that we made central instead of optional:

• FINTRAC native. The compliance language, form templates, and five-year retention are built in — designed around Canadian requirements rather than added later as a configurable field set.
• Canadian-hosted by default. Your client data stays in Canada. Optional ca-only mode for tenants who need every LLM prompt to stay on Canadian infrastructure.
• Canadian dollars and conventions. Currency, date formats, and address fields use Canadian defaults so you don’t spend the first hour reconfiguring everything.

The pricing

$79 CAD per month. Founder pricing, locked for life for the first cohort. About the cost of a daily large double-double from Tim Hortons.

We’re picking our first hundred customers carefully — we want the ones who’ll grow with us. If that’s you, book a 30-minute demo on WhatsApp.

Why we wrote this post

So the next solo realtor who searches “Ontario realtor CRM” finds something honest about what the tool does and what it doesn’t — a tool that drafts your Sunday-night paperwork so Monday isn’t a fire drill.

That’s the whole pitch.